How to Determine Site's Sustainability?
This is very applicable for PTC sites, if you plan to invest and want to determine the lifespan of a particular site--always check their Advertising rates.
Lets take for example Neobux
200 visit cost $5 -what does it mean? If standard members click rate is 1 cent and half a cent for referral -they still have a good margin. Even for upgraded members the rate is just enough to cover overhead expenses.
Taketheglobe also have a good margin coz they charge $9.98 for 500 visits.
But this is not always reliable, I once thought 247bux will run out of funds very soon coz they used to charge $1 per 100 views but it has proven paying until now they are still running and inspite of all the problems, Admin/Indymom was able to keep the site up. Last I checked she increased the rate to $7 per 500 views-its still cheap and seems it works for the site.
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